Between Jordan
and Italy

My foundation in fashion design was built in Italy, where I learned pattern making, garment construction and haute couture finishing. I returned to Jordan and built a brand around precise tailoring, soft movement and tactile detail.

Every design begins at my hands. From the first sketch to the hand-applied details that make each garment its own, the work is personal and largely done by me.

Nothing is hurried. A single strap of beaded roses is coiled one bead at a time, and the leaves are worked in graduated green and bronze before the piece is assembled.

To make these pieces at the standard I want, I work with a small network of skilled tailors and specialised artisanal workshops across Jordan and Italy.

The network stays small on purpose. Each workshop knows the work, and I stay close to every stage of it.

Made slowly, and made to be worn.